About Us

We have over 30 years sublimation experience & our mission is simply to deliver 100% satisfaction with every job.

Prime Sports & Apparel prides itself on customer service, quality and delivery on time.

We are building a reputation for performance, quality, flexibility and "doing the right thing" for our clients. Integrity is of the highest regard for our team at Prime Sports.

We are passionate about providing value for money, quality products delivered to you on time and on budget.

Our Values

  • Be a highly effective lean & fast moving organisation.
  • To create value & make a difference.
  • Quality - "What we do!"
  • To build lasting working relationships with our
  • customers based on honesty and reliability.


"Our mission is simple - to deliver 100% satisfaction with every job."

Prime Sports & Apparel are passionate about providing quality products on time & building great working relationships. All based on honesty & reliability.

Our Services

  • Sublimation
  • Embroidery
  • Digital Printing
  • Screen Printing
  • Graphic Design
  • Corporate Uniforms & Merchandise
  • Custom Sportswear
  • Club Apparel & Merchandise

Our Aim

To build a great Australian manufacturing business that employs locally & promotes Australian made products. To create a working environment where all staff across the board are passionate and love what they do. Ensuring all clients are given an equally high level of personal service & commitment.


Whether you are a large or small organisation you'll be left with no reason but to say -

Tanya Prime

Tanya Prime - Managing Director

"Tanya too many hats" - Keeps everyone on their toes!
Tanya's philosophy is "the ultimate dream in life is to be able to do what you love and learn something from it."
Her interests are sports, the Crows (Prime rivalry at it's best!), family and friends, spending time with loved ones, and Friday afternoon knock off drinks
Kevin Prime

Kevin Prime - Managing Director

"Kev the allrounder" - Keeps everyone grounded!
Kevin's philosophy is "it's important to have a work life balance!"
His interests include football, the Mighty Power (don't hold it against him!), fishing, and generally relaxing.
Steve Edmonds

Steve Edmonds - Sales Executive

"Steve about to leave" Steve's philosophy is "so much to see and do in this world, so little time to do it!" Steve was a teacher in a previous life, and has spent the last 12 years in sales: 5 of those at Prime Sports. He has been active in sports his whole life and is passionate about traveling with his wife and young son.
Katrina Behrendt

Katrina Behrendt - Sales Executive

"Kat the newbie" Katrina's philosophy is "the most important thing is to enjoy your life, to be happy - it's all that matters" She has been in the school uniform industry for 7 years. Family is important, married to Les, loves spending time with her daughters and extended family. Has been in international homestay for over 16 years. Her interests include fishing and relaxing off in the caravan with a wine or two!
Rebecca Gillespie

Rebecca Gillespie - Factory Supervisor

Beck's philosophy is "a bad attitude is like a flat tire. You can't go anywhere till you change it"
Amy Kershaw

Amy Kershaw - Graphic Designer

Amy's philosophy is to "work smarter, not harder"
She is involved in ice hockey and baseball, not only as a volunteer but also as a player.